Hannes Smarason is CEO of NextCODE Health
, a genomics leader. He has served as a senior executive of high-growth companies, including previous roles as CEO of Icelandair (FL Group) and Chief Business Officer of deCODE Genetics. As a private investor, he has been involved in successful enterprises including building Iceland's largest shopping center and growing Europe's largest private-label soft drink company. Hannes' current professional interest is in supporting new business opportunities in the rapidly evolving field of genome sequencing data and how it is enabling personalized medicine and transforming healthcare decisions.